San Marcos, CA Profile: Facts & Data

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San Marcos, California - Basic Facts

The City of San Marcos had a population of 94,882 as of 2020-2024 American Community Survey 5-Year Estimates. San Marcos ranks in the upper quartile for Population Density and Diversity Index when compared to the other cities, towns and Census Designated Places (CDPs) in California. See peer rankings below.

The primary coordinate point for San Marcos is located at latitude 33.1434 and longitude -117.1661 in San Diego County. The formal boundaries for the City of San Marcos encompass a land area of 24.36 sq. miles and a water area of 0.02 sq. miles. San Diego County is in the Pacific time zone (GMT -8).

The City of San Marcos has a C1 Census Class Code which indicates an active incorporated place that does not serve as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

California is one of 20 states where Census County Divisions (CCDs) are used for statistical tracking of subdivisions within each county. The City of San Marcos is located within Oceanside-Escondido CCD of San Diego County.


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  1. San Marcos Demographic Data
  2. Peer Comparisons (Rank and Percentile)
  1. Neighborhoods Demographics (Home Values, Household Income, etc.)
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San Marcos, CA Data & Demographics

Source: 2020-2024 American Community Survey 5-Year Estimates

POPULATION

Total Population 94,882 (100%)
Population Density 3,862 per sq mi
Diversity Index1 65
 
 

INCOME

Median Household Income $109,377
Per Capita Income $47,841
Median Home Value $868,000
 

HOUSING

Total HU (Housing Units) 32,557 (100%)
Owner Occupied HU 19,976 (61.4%)
Renter Occupied HU 11,374 (34.9%)
Vacant Housing Units 1,207 (3.7%)
 

HOUSEHOLDS

Total Households 31,350
Average Household Size 2.96
Family Households 23,400 (74.6%)
NOTES
  1. The Diversity Index estimates the likelihood that two persons chosen at random from the same area belong to different race or ethnic groups, based on five groups: Hispanic/Latino, Non-Hispanic White, Non-Hispanic Black, Non-Hispanic Asian, and Non-Hispanic Other/Multiracial. A value of 0 indicates the population belongs entirely to one group. Higher values indicate a more evenly mixed population. Calculated from U.S. Census Bureau ACS 5-year estimates (table B03002).

San Marcos, CA - Peer Comparisons by Rank and Percentile

The table below compares San Marcos to the other 1,618 incorporated cities, towns and CDPs in California by rank and percentile using 2020-2024 American Community Survey 5-Year Estimates data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 81 95th
Population Density # 347 79th
Median Household Income # 518 68th
Per Capita Income # 627 61st
Diversity Index # 182 89th

Additional comparisons and rankings can be made with a VERY EASY TO USE California Census Data Comparison Tool.

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