Willits, CA Profile: Facts, Map & Data


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Willits, California - Basic Facts

The City of Willits had a population of 4,987 as of July 1, 2017.

The primary coordinate point for Willits is located at latitude 39.405 and longitude -123.3489 in Mendocino County. The formal boundaries for the City of Willits (see map below) encompass a land area of 2.8 sq. miles and a water area of 0 sq. miles. Mendocino County is in the Pacific time zone (GMT -8). The elevation is 1,391 feet.

The City of Willits (GNIS ID: 2412270) has a C1 Census Class Code which indicates an active incorporated place that does not serve as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

California is one of 20 states where Census County Divisions (CCDs) are used for statistical tracking of subdivisions within each county. The City of Willits is located within Willits CCD of Mendocino County.

Beneath the boundary map are tables with Willits population, income and housing data, five-year growth projections and peer comparisons for key demographic data. The estimates are for July 1, 2017.

Alternate Unofficial Names for Willits: Little Lake, Willitsville.

Neighborhood Data

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City of Willits, CA Boundary Map

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Boundary Maps: Willits CCD | Mendocino County | California Counties

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Willits, CA Data & Demographics (As of July 1, 2017)


Total Population 4,987
Daytime Population: Workers 3,231
Daytime Population: Residents 3,152
Total Daytime Population (TDP) 6,383
Ratio TDP/Total Population1 1.28
Population in Households 4,919
Population in Familes 3,703
Population in Group Qrtrs 68
Population Density2 1,782
Diversity Index3 65


Median Household Income $36,894
Average Household Income $50,337
Per Capita Income $19,777


Total Housing Units 2,131 (100%)
Owner Occupied HU 843 (39.6%)
Renter Occupied HU 1,102 (51.7%)
Vacant Housing Units 185 ( 8.7%)
Median Home Value $222,222
Average Home Value $230,954


Total Households 1,946
Average Household Size 2.53
Family Households 1,181
Average Family Size 3
  1. If the ratio of the TDP to Total Population is greater than 1, the location gains population during the day when commuting workers are present. If the ratio is less than 1, the location is more of a bedroom community where people commute to another place for work.
  2. Population Density = Total Population per square mile.
  3. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.


2010-2017 2017-2022
Population 0.28% 0.37%
Households 0.23% 0.34%
Families 0.3% 0.35%
Median Household Income   0.41%
Per Capita Income   1.88%

Willits, CA - Peer Comparisons by Rank and Percentile

The table below compares Willits to the other 1,516 incorporated cities, towns and CDPs in California by rank and percentile using July 1, 2017 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 649 57th
Population Density # 636 58th
Diversity Index # 740 51st
Median Household Income # 1307 14th
Per Capita Income # 1177 22nd

Additional comparisons and rankings can be made with a VERY EASY TO USE California Census Data Comparison Tool.

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