Potter Valley, CA Profile: Facts & Data

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Potter Valley, California - Basic Facts

The Potter Valley CDP(1) had a population of 665 as of July 1, 2023. Potter Valley ranks in the lower quartile for Population Density when compared to the other cities, towns and Census Designated Places (CDPs) in California. See peer rankings below.

The primary coordinate point for Potter Valley is located at latitude 39.3221 and longitude -123.1131 in Mendocino County. The formal boundaries for the Potter Valley Census Designated Place encompass a land area of 4.03 sq. miles and a water area of 0.03 sq. miles.

The Potter Valley Census Designated Place has a U1 Census Class Code which indicates a census designated place with an official federally recognized name. It also has a Functional Status Code of "S" which identifies a statistical entity.

California is one of 20 states where Census County Divisions (CCDs) are used for statistical tracking of subdivisions within each county. The Potter Valley Census Designated Place is located within Redwood Valley-Potter Valley CCD of Mendocino County.


  1. A Census Designated Place (CDP) is a statistical counterpart to a self-governing (incorporated) place such as a city, town, or village. A CDP is not a legal entity and has no governmental functions.

Jump to... (On This Page!)
  1. Potter Valley 2023 Demographic Data
  2. Growth Rates for Potter Valley (Historical & 5-Year Forecast)
  3. Peer Comparisons (Rank and Percentile)
  1. Neighborhoods Demographics (Home Values, Household Income, etc.)
  2. California Research Tools (Easy Tools & Current Data)
  3. California Data Comparison Tool - 2023 Demographics
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Potter Valley, CA Data & Demographics (As of July 1, 2023)

POPULATION

Total Population 665 (100%)
Population in Households 665 (100.0%)
Population in Families 565 (85.0%)
Population in Group Quarters1 0
Population Density 165
Diversity Index2 62
 
 

INCOME

Median Household Income $62,103
Average Household Income $81,964
% of Income for Mortgage4 58%
Per Capita Income $30,690
Wealth Index5 64
Socioeconomic Status Index6 Moderate (60.3)
 

HOUSING

Total HU (Housing Units) 283 (100%)
Owner Occupied HU 165 (58.3%)
Renter Occupied HU 84 (29.7%)
Vacant Housing Units 34 (12.0%)
Median Home Value $594,697
Average Home Value $698,788
Housing Affordability Index3 43
 

HOUSEHOLDS

Total Households 249
Average Household Size 2.67
Family Households 174
Average Family Size 3.00
NOTES
  1. Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
  2. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
  3. The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
  4. The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
  5. The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.
  6. The Socioeconomic Index ranges from zero (lowest relative status) to 100 (highest relative status). This measure quantifies disparities in social position of an area's inhabitants and is built from a broad range of demographic, housing, and socioeconomic inputs. More information on this measure can be found in Esri's SEI tutorial.

GROWTH RATE / YEAR

2020-2023 2023-2028
Population 0.00% -0.15%
Households -0.73% 0.00%
Families   -0.12%
Median Household Income   2.77%
Per Capita Income   3.19%
Owner Occupied HU   0.95%

Potter Valley, CA - Peer Comparisons by Rank and Percentile

The table below compares Potter Valley to the other 1,611 incorporated cities, towns and CDPs in California by rank and percentile using July 1, 2023 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 1167 28th
Population Density # 1238 23rd
Median Household Income # 1079 33rd
Housing Affordability Index # 433 27th
Per Capita Income # 1094 32nd
Diversity Index # 1018 37th

Additional comparisons and rankings can be made with a VERY EASY TO USE California Census Data Comparison Tool.

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